A brand design for an ice cream company as a challenge to create cohesive branding aesthetics. 

Kept a playful, nostalgic look with warm faded colors, rounded hand-lettered type, and close-up creamy photography.

For packaging, I set clear hierarchy for flavor names, weight, and dietary badges; matte paperboard with an embossed swirl. I applied the same color blocks, icons, and type across branding packaging as shown.

Added illustrative swirls, icons, and colors to enhance the strawberry shortcake packaging.